Speaker - Phoebe Yong

Phoebe Yong is the principal of Magnolia Communications, a boutique marketing and communications company that helps B2B clients raise awareness for their business through public relations and content marketing programs. She has over 20 years of experience in the marcom, starting her career in sales and marketing with high tech companies in the late 90s. In 1997, she headed marcom at Sierra Wireless and in her tenure at Sierra, she also headed strategic marketing services and channel marketing – national and global programs.

She has worked with world class partners in product launches including Microsoft, Vodafone, China Unicom, Dell, HP and Verizon Wireless. She was tapped on the shoulders to work with Bill Gates and his team for his wireless demo at industry convention.

In 2006, she spearheaded her own company and has grown Magnolia from a one person team to a boutique agency services clients across Canada and US. Their primary focus is delivery value added marketing services that increase the bottom line via compelling marcom programs. After all, that’s what marketing is measured by – ROI www.magnoliamc.com

Session Overview: How to Effectively Leverage the Brand called YOU.

Have you considered yourself a “brand”? How your brand can add remarkable, measurable, distinguished, distinctive value? Phoebe Yong, founder and leader of Magnolia Marketing Communications, presents her expertise and approach to creating a brand called YOU. Bold, insanely intense, brutally honest with a wicked sense of humour – Phoebe uses her previous experiences to reveal steps to effective personal branding: defining your brand, connecting your brand with others, discovering the power of influence, and valuing the power of loyalty. Learn how the Brand of YOU transcends various aspects of your life, contributes to your team’s success, and ultimately builds your share price in today’s competitive market.